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Importance of Using Google

It promotes your business. It has two free advertising programs that are used for advertising your business. These are Goggle Google Ad Words and Google Ad Sense. It pay for any click. This advertisement program involves the creation of an account, write your add, select your keywords, set up the budget and enable the campaign the creation of an account, write your add, choose your keywords, set up the budget and activate the attack . After creating an account Google then displays your ad in search engine as well as on content website related to your keywords. The Google will be charging you each time someone clicks on your ad according to the money you agreed to pay per click. As a result your business will thrive.

Another program is called Google AdSense. This program pays the content website owners on putting the Google AdSense codes on their sites while the site owners do not pay anything. You will be given for anyone who visits your site and clicks on the ads.
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Google also helps the homeless children through Google grants. Google grant different and free advertisement program destined for non-profit organizations or funds that have either been approved. It has been a platform where different qualified groups whose missions range from supporting homeless children, animal welfare to literacy use Ad Words as an advertisement platform where they market their organization by the use search engine marketing. The Google team will require the organization to provide sample keywords and brief comments how they will benefit from participating in Google Grants program. The Google Grant committee will then select the group of individuals to be given. With time, as the team develops more grants, will come their way. This will be of great help to the children who lack the home.

It also make sure that your site is free from hackers. This is possible since Google has many security measures. Identifying hazardous site is very easy for hackers since they are susceptible and once they do they will temper with your business procedures. Make sure that Google does not leave any information that might make you vulnerable to hackers. Another thing to do is to disallow Google from indexing your page. Another measure is to make sure that it is hard to find the software you are using. This will make it more difficult for the search engine to locate you and so will them.

Another importance of Google is page ranking. The point of reference when Google is ranking a page is the number of viewers. Large number of viewers will make Google rank you high. With high rank your business is going to do well as a result of attracting many customers.

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